Huddle in the Hamptons is a premium, invite-only industry summit hosted by Front Office Sports at Hampton Raquet. As Creative Director, I led the development of the event's overarching visual identity refresh and creative execution, crafting a brand experience that balanced the elegance of East Coast leisure with the polish of a media-forward hospitality environment.

Anchored in our “Summer Circuit” creative theme (blending tennis heritage, prep nostalgia, and coastal minimalism) I directed branded touchpoints, including large-scale court signage, fabricated backdrops, and merchandise design.

🎥: MERAKI CREATIVE GROUP

Final assets included a natural-wood panel installation, a layered sponsor-integrated stage environment, a moody evening extension at Montauk Yacht Club, and a UBS-sponsored green room lounge. I also led the development of flexible templates for the in-house creative team and graphics handoff to vendors.

This project exemplified how a strong creative POV can unify touchpoints across environments, even within evolving client needs and tight timelines.