As part of a nationwide campaign during March Madness, we brought MAX’s “stream anywhere” promise to life through on-campus watch parties, branded experiences, and curated ambassador kits. I supported the creative team as a designer, helping shape a visual system that adapted to fast-moving tournament scenarios while keeping MAX front and center for college hoops fans. The campaign reached over 8,000 students directly and extended to 100+ campuses nationwide.

x Experiential x Design