MLBPA Players House is a premium, player-first brand experience hosted during MLB All-Star Week 2025 at Live! at the Battery in Atlanta. Spanning two connected venues, the multi-day activation served as a cultural clubhouse for players, partners, media, and tastemakers, celebrating the personality, power, and presence of the MLBPA.

From floorplan to final signage, I oversaw the complete visual identity, 3D design direction, and branded environment, ensuring a cohesive experience across every touchpoint. The creative approach balanced an athletic edge with lifestyle polish, offering luxury yet playfulness, a culturally cool ATL native aesthetic, and unmistakably MLBPA.

Key deliverables included custom signage and wayfinding, immersive player-first moments, content capture zones, and a full toolkit for partners and vendors.