Warm, delicious, hearty, delectable, spicy, flavorful…

 
 
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Warm, delicious, hearty, delectable, spicy, flavorful–ramen is comfort food, it’s food that feeds the soul. Finishing a bowl gives a sense of satisfaction and a tingly feeling in your belly that can only be described as genuine joy and happiness. Happy Ramen is a concept that explores the sheer joy that comes with Hajime’s famous food.

LOGO

 
 
 
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MENU

 
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ENVIRONMENTAL

 

The interactive happiness wall invites customers to write in what made them happy that week on the chalkboard. Each week, the mural is erased and customers can continue to share their personal joys. Certain elements will continue to stay on the board from week to week and stickers would be provided for customers to stick on the wall.

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COLLATERAL

 
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